Bosch Easyprune



Re-design of the packaging layout for a mass-market gardening tool. In addition to a clear communication of the content, an appropriate iconography emphasizes the tool's purpose and the most important features of the product. 

In cooperation with Tatic Design Studio we develop the concepts and the process from the first idea up to the production data.

The project starts with an analysis of the existing packaging, which is characterised by an untidy overall image, icons that are difficult to understand, and is also based on an outdated colour scheme.

Graphic Elements

We develop various new elements, such as the re-designed "Power assisted" logo or the green "Power lines".

Together with a refreshed layout and the updated brand colours, we define the new packaging design.

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