Visual Concept and Copywriting
The playful representation of the product wide colour range is the leitmotif of the design and also offers the opportunity to point out one of the central unique selling propositions of the product family among the competitors.
The slogan of the campaign "Jetzt gibt's Buntes — Kühlschrank kaufen, Kleingerät abstauben" underlines the scope.
Website
An elaborately designed website is the main tool for the campaign process.
In addition to the registration process of the purchased product and to the gift selection, it offers a built-in store finder.
Banner-Set
The campaign is supported by extensive banner advertising for various sales channels.
