25 years SMEG

Promo Campaign


The development and the implementation of a promotional campaign on the occasion of our client's founding anniversary.

The campaign aims to present the brand in an appealing setting and communicate the products by means of a prize promotion.

The assignment includes the development of a key visual together with a concise anniversary signet, the corresponding print material, artwork for social media, as well as the conception and implementation of a website for the technical handling of the prize promotion.


The "anniversary signet" is used universally in the form of a logo and a sticker.

Key Visual

The striking colour scheme and the "confetti rain" motif are flexible components that form the design bracket. The print material includes posters and the sweeptakes cards.


The campaign website handles the sweeptakes process: the customer registers his purchased product and thus qualifies as a raffle participant. Along the way, the visitor learns more about the company history and the product range.


A specially developed icon set helps the customer through the purchased product registration process, at the same time visualises the wide range of the product portfolio.

Social Media

The campaign is supported by static and animated social media material.

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