SMEG Pizzabuch

Promo Campaign


Development and implementation of a promotional campaign to boost sales.

The campaign is designed as a sales promotion in which the customer receives a cookbook as a gift with the purchase of selected products.

The assignment includes the development of a visual concept, campaign signets, copywriting, print material, artwork for social media, as well as the conception and implementation of a website for the technical handling of the campaign.


Overview of the different proposals for the promotion campaign symbol.

Social Media

The campaign is supported by visual content for various social media channels.

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