SMEG Imagefolder

Image folder


Development of an end customer brochure to present the brand and its product lines.

The assignment includes conception, layout, production of text and artwork up to the delivery of procuction data.


We develop a classic layout, which, however, allows a lot of leeway, especially when it comes to the arrangement of the pictures. Parts of the brochure are designed as a wrap-around folding.


A strong focus in the concept lies on a meaningful visual language that conveys the strong emotionality of the brand. For this purpose, some of the artwork is created and generously placed.


The graphic creation and the copyright are carried out in one step together with the layout's conception.

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