Young SDA

Ad Campaign


Development of a motif series for print advertising. The campaign focuses on the under 30 target group.

The scope of the assignment includes conception, design of the motif, text, as well as support up to the production stage.


While developing the concept we focused on the rich colour palette of the promoted products.


The headlines catch the viewer's attention with charm and humour. In the concept phase, we play around with the effects of different headlines.


The motifs variants were elaborated to fit different page formats.


Some of our projects