Key-Visual
The project begins with the design of the key visual. The core message of the event, the development of intelligence in primates using the example of the orangutan, must be apparent at first glance.
Componiamo il Key-Visual nello stile collage tipico dell'Istituto Max Planck e da una combinazione di colori forti.
Wayfinding
Il sistema di orientamento è un elemento importante del evento. L'obiettivo è quello di guidare il pubblico verso le singole stazioni dell'evento.
Other elements, such as info points and overview panels, complement the exhibition graphics and represent a hybrid between the wayfinding system and exhibition furniture.
Information boards
Transfer of scientific knowledge to the general public is the core task of the event. This is why we process the available scientific texts into easy-to-understand information and display boards.
Illustrations, which we develop specifically around the key topics, also help to quickly grasp the content visually.
Family concept
An event that is explicitly aimed at families and children as well as a professional audience requires special care in terms of visual communication.
We develop ‘Ellie’, a comic character that runs through all the stations of the event aimed at children.
Production
In addition to the concept and graphic design, we also take care of the production of all elements. This means that our customer receives the result from a single source.
Wayfinding-element
speaker's desk
